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Computers that are connected to the internet are distinguished by a distinct sequence of numbers known as an IP (Internet Protocol) address. This IP address serves as a unique numeric identifier, consisting of numbers that are often challenging for individuals to memorize.

An IP address can be compared to the address of your residence. When someone sends you a letter via postal mail, they require your physical address. Similarly, an IP address functions as the physical address of your online presence.

However, envision the inconvenience of having to recall something like “67.195.160.76” each time you wish to access google.com. It would be an arduous task! Consequently, the Domain Name System (DNS) was developed in 1983 to facilitate people connecting to specific computers and content.

 While Hosting refers to the service of storing and making a website accessible online by storing its files and data on a server. There are various types of hosting available, you can choose any of them based on your needs. For example, if your website is growing, you can choose the best VPS Hosting in Singapore or any other country.

How to register a Singapore domain name?

1. Select and check your domain name

Choosing an effective domain name for your website holds significant importance. Once you select and make it public, it is likely that you will need to retain it for an extended duration.

After choosing the first part of your domain name, the next step is to choose the right extension. You canselect an extension like-

.sg: This classification is accessible to anyone who possesses a valid Singapore postal address. Foreign applicants can also apply for a domain name in this category, provided they designate a local agent who possesses a valid Singapore postal address as the Administrative Contact.

com.sg: In order to register a .com.sg domain name, individuals or organizations must be registered with or in the process of registering with the Accounting & Corporate Regulatory Authority (ACRA), IE Singapore, or a recognized professional body. Foreign companies that haven’t registered must appoint a local agent who is a legal entity registered with one of these organizations and authorized by the foreign company to act as the Administrative Contact.

org.sg: The .org.sg extension is specifically reserved for organizations that have registered with or are in the process of registering with the Registry of Societies (ROS).Town councils, community centers, places of worship, embassies, and other organizations not falling under any other classification may also apply for this extension.

edu.sg: Only educational institutions are eligible to apply for this category. Applicants must be registered with the MOE (Ministry of Education) in Singapore.

gov.sg: Applicants for this category must be affiliated with the Singapore government.

net.sg: Applicants for this category must be providers engaged in operating infocomm networks, delivering infocomm services, and/or providing data storage facilities or hosting services.

Once you have chosen a domain name, the next step is to verify its availability and ensure that it is not already taken.

2. Choosing a registrar

In Singapore, registering your .sg domain name is a straightforward process facilitated by authorized registrars recognized by the Singapore Network Information Centre (SGNIC).

Branding implications of .com and .sg

The cost difference between the .com and .sg domains is significant. Consider the importance of the Singapore element in your domain before choosing between .sg or .com.sg. If your website caters to local customers or has a Singapore focus, .sg is suitable.

It is essential to consider the influence of the .sg extension on Google SEO. Users associate ccTLDs like .sg with specific geographic regions, affecting SEO. Google recognizes country-coded domains as associated with particular regions.

When searched from www.google.com.sg, having a .sg or .com.sg domain suggests relevance to Singapore audiences. However, a .sg domain alone does not guarantee higher search engine rankings, other factors also impact a website’s position in search results.

Conclusion

With the increasing number of domain name registrations worldwide, it can be challenging to secure your preferred domain name. Your desired second-level domain (SLD) or extension may be already registered by someone else.

Nonetheless, instead of giving up, it’s essential to take into account your budget and the trajectory of your brand. If your company and brand are in the early stages, it might be worthwhile to think creatively and consider alternative SLD options, rather than attempting to purchase your ideal choice from its current owner.