Many talented artists, photographers and creative entrepreneurs obsess on print quality but neglect framing as a revenue stream. Interestingly, many search trends such as online picture frames and frame moulding and custom framed posters demonstrate increasing buyer interest in cohesive, ready-to-hang artwork vs. spray-paint, screwdriver and glue.
Competitor blogs terminate on “sell framed prints”. They seldom can put across how framing products influence ultimately price, customer satisfaction or your fulfilment model.
Have plans for a scalable art business? The smartest way to do so is not stock a load of frames. Instead, hire a fulfillment company to take over the printing, framing, packing & delivering, where you concentrate on selling.
Why Are Custom Framed Posters Becoming More Popular?
Demand for framed wall art, home decor, and personalized artwork has remained steady, per Google Trends, peaking during seasonal shopping trends as well as during home remodeling seasons.
Consumers are expecting their prints to be ready to hang-at all times, not rolled-up. That’s an advantage for artists. Help raise the average order value by selling framed versions with no additional work for you such as inventory management, cutting frame moulding and packaging fragile products.
Thanks to the white-label dropshipping services offered by professional print fulfillment companies, that task can now turn out to be surprisingly easy. The products get made and shipped straight to your end user, so you can keep the costs down.
What Is Picture Frame Molding?
It is useful to know, “what is picture frame molding,” prior to selecting a supplier. Frame moulding is used in picture framing to describe the profile of the decorative exterior moulding used to construct the outermost frame for the picture. Aspects include shape, width, finish, and depth. A lot of new sellers can’t tell picture frame trim from frame moulding, as both terms are occasionally used synonymously. But picture frame trim generally refers to decorative accents applied in finishing, while moulding is what makes up the overall picture frame. Having an understanding allows you to talk to suppliers and customers more confidently.
Which Picture Frame Material Works Best?
Competitors rarely bring up a good explanation of picture frame material. The intrinsic beauty of wood makes it the highest quality picture frame material available because it is warm, durable and visually timeless, it also harmonizes well with photography and fine art.
Aluminum offer a sleek modern look and offers the advantage of being lightweight. Polystyrene is best suited for price conscious users and is much cheaper than glass, when veneered with decorative finishes that resemble wood.
Most commercial frame suppliers use MDF with quality veneers or finishes. Instead of two or more items, provide a few carefully selected options. (Customers don’t want a “shotgun” approach.)
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Where Can You Buy Picture Frame Moulding by the Foot?
Most searches on where to buy picture frame moulding by the foot would most likely be made by the do it yourself framer or a local framing shop. If you’re aiming to run an internet art business, purchasing unprocessed picture frame stock is likely to generate extra hassle. You will require a range of cutting equipment, joining aids, a large amount of space to store the frames, glazing and backings and suitable packaging.
A fulfillment partner who already has access to commercially available grade frame mouldings will take care of those headaches.
For example, FinerWorks uses much of the same picture frame stock a normal frame shop uses, but gives artists the ability to order a complete custom frame or framed print that is a custom size. This means you can go ahead and produce gallery level work without taking the course.
How Do You Dropship Custom Framed Posters Successfully?
One of the most popular searches growth-wise for creative entrepreneurs is how to dropship custom framed posters. The flow, quite nice and simple. Upload your artwork listings in your online picture frames store. When a customer buys, upload the artwork to your fulfillment provider- select the print size, frame moulding, matting (if needed), and glazing option.
The provider will print your artwork, assemble the frame, pack everything up, and ship directly to your customer using white label fulfillment. Most providers support Shopify, Etsy, Squarespace, & spreadsheet imports.
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The greatest benefit isn’t simply saving time. It’s the reduction of damage during transit. Many professionally framed groups now go with lightweight acrylic glazing rather than glass which significantly reduces the risk of breakage while still providing the high quality presentation required.
FAQs
Is selling framed posters more profitable than selling prints?
In most cases, yes. Framed items usually sell for more and increase the order value, and they’re selling complete product ready to hang/display.
Should I stock my own frames?
Besides running a special framing concern, dropshipping is also a less risky option to deal with the inventory, equipment and the massive labor.
Are wood frames always better than metal?
Not really, wood panel can use it for traditional art & photography but a lot of modern design work with aluminum plate. So audience could be one of your standpoint.
Can I offer custom frame sizes?
Yes. A lot of the professional fulfillment companies do make their own frames to the sizes you specify rather than limiting you to standard sizes.
Conclusion
Creating a sucessful framed art business is not about being a framimg expert. It’s about selectng the right people to work with. Knowing how to choose the right picture frame materials, and utilizing white-label fulfillment, can take your high-end artwork ready to hang without holding inventory and production. Time is freed up for creating new works, expanding your audience, and confidently scaling your business.
